Privacy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from YorkshireAV.co.uk (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 18. 

 

Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

 General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

SMS Privacy Policy

Effective: 13 May 2026

Contents

 

1. ABOUT US

 

2. ABOUT THIS PRIVACY POLICY

 

3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT?

 

4. HOW WE USE YOUR PERSONAL INFORMATION?

 

5. WHAT IS OUR LEGAL BASIS FOR PROCESSING?

 

6. HOW WE SHARE YOUR PERSONAL INFORMATION?

 

7. YOUR MARKETING CHOICES

 

8. RETENTION OF YOUR DATA AND DELETION

 

9. INTERNATIONAL TRANSFERS

 

10. YOUR DATA PROTECTION RIGHTS

 

11. CHANGES TO THIS PRIVACY POLICY

 

12. CONTACT US



1. ABOUT US


“We”, “us” or “our” means Yorkshire AV, with its principal place of business located at Unit 5, Wood Farm 6 Doncaster Road, Whitley Goole North Humberside GB DN14 0JF.


2. ABOUT THIS PRIVACY POLICY


Your privacy is important to us, so we’ve developed this Privacy Policy, which explains how we collect, use, and disclose your personal information. We collect personal information when you use our website(s), mobile apps, and other online and offline products, services and experiences (collectively, the “Services”). Please take a moment to read through this Policy in its entirety.


If you have any questions, concerns or complaints regarding this Privacy Policy or how we use your personal information please contact us via e-mail at info@yorkshireav.co.uk.


3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT?


We collect personal information that you provide directly to us:

Contact information. If you sign up to receive our newsletter, emails, or text messages from us, we will collect your name, email address, mailing address, phone number, and any other information needed to contact you about the Services.

Payment information. To order products or services through the Services, you will need to provide us with payment information (like your bank account or credit card information). Please note that your financial information is collected and stored by a third party payment processing company. Use and storage of that information is governed by the third party payment processor’s applicable privacy policy.

Survey information. You may provide us with other personal information when you fill in a form, respond to our surveys or questionnaires, provide us with feedback, participate in promotions, or use other features of the Services.

Communications information. We may also collect other information during our communications with you, including information that you send to us when interacting with our customer service agents, or when you call us or send emails or text messages. This may include information about how you contacted us, your marketing preferences, and other information that you choose to share.


4. HOW WE USE YOUR PERSONAL INFORMATION?


We use the personal information we collect for the following reasons:


  • To send you our newsletter, or other information or marketing about our Services that you think may be of interest to you.

  • To reply to your questions, inquiries, or customer service requests or to send you notices, updates, security alerts, or support and administrative messages.

  • To provide you with information about the Services that you request from us or which we feel may interest you.

  • To monitor and analyze trends, usage and activities in connection with our Services and to improve the Services.

  • To facilitate contests, sweepstakes and promotions, and to process entries and provide prizes and rewards.

  • To detect, investigate and prevent fraudulent transactions and other illegal activities on the Services and to protect the rights and property of us and our customers.

  • To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection.


We may also use your personal information to fulfill our obligations as set out by the applicable law, or to carry out any other purpose as described to you at the time your personal information was collected.


5. WHAT IS OUR LEGAL BASIS FOR PROCESSING?


In certain countries we are required to have a legal basis for collecting and using your personal information. Our legal basis will depend on the personal information concerned and the specific context in which we collect it. We will normally collect personal information from you only where we have your consent to do so, where we need your information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your fundamental rights. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.


If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the details provided in the “Contact Us” section below.


6. HOW WE SHARE YOUR PERSONAL INFORMATION?


We may share your personal information in the following ways:


  • With vendors, consultants, and other service providers who process your personal information on our behalf when they provide services to us, for example data analytics, research, marketing and financial services.

  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.


We may be legally required to disclose or share your personal information without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal information if we have a good-faith belief that such sharing is required under applicable legal obligations.


7. YOUR MARKETING CHOICES


When you sign up for a promotion like a sweepstakes, or subscribe to receive our newsletter or marketing/promotional messages, we use your personal information to help us decide which products, services and offers may be of interest to you.


We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails. We will ask for your consent before we share your personal information with any third party for their direct marketing purposes.


You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: info@yorkshireav.co.uk.


8. RETENTION OF YOUR DATA AND DELETION


Your personal information will not be kept longer than is necessary for the specific purpose for which it was collected.


When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements (such as legal retention and destruction periods).


The foregoing will, however, not prevent us from retaining any personal information if it is necessary to comply with our legal obligations, in order to file a legal claim or defend ourselves against a legal claim, or for evidential purposes.


Details of retention periods for different aspects of your personal data are available from us on request by contacting us using the contact details provided under the “Contact Us” heading below.


9. INTERNATIONAL TRANSFERS


We will ensure that any transfer of personal information to countries outside of the United States will take place pursuant to the appropriate safeguards.


10. YOUR DATA PROTECTION RIGHTS


Depending on the circumstances, you may have some of the following rights under applicable data protection laws. To exercise any of them, please contact us using the details provided in the “Contact Us” section below


  • You may access, correct, or request deletion of your personal information

  • You may object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information, (i.e. your data to be transferred in a readable and standardized format).

  • If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time.


We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


You may also have the right to complain to a supervisory authority about our collection and use of your personal data. For more information, please contact your local supervisory authority.


11. CHANGES TO THIS PRIVACY POLICY


From time to time, we have the right to modify this Privacy Policy. We’re likely to update this Privacy Policy in the future and when we make changes. When we update this Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.Please come back and check this page from time to time for the latest information on our privacy practices.


12. CONTACT US


The data controller of your personal information is Yorkshire AV, with its principal place of business located at Unit 5, Wood Farm 6 Doncaster Road, Whitley Goole North Humberside GB DN14 0JF.


If you have questions or concerns about the information in this Privacy Policy, our handling of your personal information, or your choices and rights regarding such use, please do not hesitate to contact us at:


Yorkshire AV

Unit 5, Wood Farm 6 Doncaster Road, Whitley Goole North Humberside GB DN14 0JF

info@yorkshireav.co.uk

 


Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@yorkshireav.co.uk or by mail using the details provided below: 

Yorkshire AV LTD 
[Re: Privacy Compliance Officer] 
Yorkshire AV LTD, Toffee House, Doncaster Road, GOOLE, DN14 0JB, United Kingdom